Comcast, which became a TV powerhouse by signing up Generation Xers, baby boomers and their parents, now is fighting for millennial eyeballs.
HBO Now is now available to Verizon customers.
Comcast is adding another hook to try to keep customers in front of the TV: video games in its set-top boxes.
Comcast, the country's largest cable company, is offering its own online video alternative as people spend fewer hours watching live TV and more time using tablets and phones for entertainment.
The price of Showtime is being trimmed to $9 a month for Hulu subscribers in a deal that will make it the first premium pay TV service offered through Hulu.
Showtime said Monday its online streaming service will be available through Roku and through Sony's PlayStation Vue cloud TV service.
Streaming television is now mainstream, although it has not caused many people to "cut the cord" for traditional pay TV. Not yet, anyway.
Cablevision Systems Corp. struck a deal with Hulu to offer the Internet television service's on-demand content to its Optimum customers, the first pay-TV company to do so.
The Pay-TV bundle is finally getting more flexible.
Apple's ambition to be a dominant player in television is expected to accelerate the unraveling of the pay-TV bundle.