How DVR is changing the world of TV advertising

As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has ...

Netflix's VPN ban cannot cure TV studios' chronic headaches

In mid-January, Netflix announced a ban on the use of proxies, unblockers and virtual private networks (VPNs) – all technical work-arounds to view movies and TV programs unavailable in the subscriber's country. This announcement ...

Linking television and the Internet

In the "LinkedTV" project, researchers are seamlessly connecting TV offerings with the Internet. Audiences will benefit from an informative and personalized viewing experience.

Nielsen to begin measuring mobile viewing

Starting next fall, Nielsen will begin counting television programs watched on mobile phones and tablets within its traditional TV ratings.

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