TV advertising has become not only high-volume, but increasingly high-energy—a trend noticed by academics and practitioners.
Economics & Business
Apr 5, 2022
1
8
Data privacy is an important topic, but will it help sell iPhones?
Consumer & Gadgets
Mar 15, 2019
0
5
There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on Election Day?
Social Sciences
Oct 17, 2018
0
1
Shares of Trivago, the hotel search company that created a buzz with a rumpled TV spokesman, rose in their Wall Street debut.
Business
Dec 16, 2016
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6
A new campaign is underway this week to persuade the federal government to reverse its decision to push community television stations off the allocated broadcast spectrum at the end of this year in favour of online-only programming.
Telecom
Jun 4, 2015
2
19
Consumers are tuning out TV commercials, making advertisers run louder, higher-energy ads to force their attention. This may be backfiring critically when consumers are watching sad or relaxing shows, according to a new study ...
Social Sciences
Mar 24, 2015
0
4
A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Economics & Business
Jan 12, 2015
0
19
Europe's satellite launch industry needs to be overhauled to keep up with tough challenges from US rival SpaceX and other emerging competitors, the head of European satellite giant Arianespace has said.
Space Exploration
Jun 18, 2014
0
0
Even before Facebook begins displaying splashy video ads, it's preparing for a backlash from users like Amy Pittel.
Business
Sep 2, 2013
0
0
YouTube, the upstart repository of cover songs, makeup tips and cat videos, is starting to give television a run for its money.
Internet
Mar 15, 2013
0
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