News tagged with tv audience

Cinderellas reign in Final Four ratings

Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't ...

dateJul 25, 2013 in Mathematics
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Nielsen taps Twitter for TV show buzz

Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.

dateDec 17, 2012 in Internet
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China test-launches 3D TV channel

China's state broadcaster has test-launched a 3D television channel, state media said, in a bid to draw viewers and drive consumption by encouraging people to upgrade to 3D-capable sets.

dateJan 02, 2012 in Telecom
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