Most pro basketball fans would assume that TV executives want to see teams from the largest markets go the furthest in the playoffs. But in college basketball, however, the most fans tune in for teams they probably hadn't ...
Nielsen on Monday announced a deal to tap into Twitter to gauge how much online buzz is being generated by television shows instead of simply focusing on numbers of viewers for programs.
(AP) -- Want to earn stuff by watching TV? An app for that is set to make its debut.
China's state broadcaster has test-launched a 3D television channel, state media said, in a bid to draw viewers and drive consumption by encouraging people to upgrade to 3D-capable sets.
(PhysOrg.com) -- The scene is played out in living rooms across America daily: A favorite television show builds to its riveting conclusion, and a commercial for fast food, automobiles or laundry detergent fills the screen.