There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on Election Day?
Social Sciences
Oct 17, 2018
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Television is gradually losing its share of the US advertising market as Americans shift to digital platforms and move away from pay packages, a market tracker said on Wednesday.
Business
Mar 28, 2018
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Comcast's NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it's paying for ...
Telecom
Jan 24, 2018
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Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...
Economics & Business
May 14, 2015
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A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
Economics & Business
Jan 12, 2015
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The first systematic study of Canadian television commercials, conducted by sociologists Shyon Baumann and Loretta Ho from the University of Toronto Mississauga, shows that despite the country's multicultural make-up, visible ...
Social Sciences
May 2, 2014
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The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.
Economics & Business
Oct 8, 2013
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Even before Facebook begins displaying splashy video ads, it's preparing for a backlash from users like Amy Pittel.
Business
Sep 2, 2013
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(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.
Economics & Business
Jun 10, 2013
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(Phys.org) -- Technology industry giants are extending their lines of business from PCs, tablets and phones into owning a piece of the action of TV sets and content services. Apple and Google have got a lot of press over ...
