News tagged with tv ads

Racial bias in television ads

The first systematic study of Canadian television commercials, conducted by sociologists Shyon Baumann and Loretta Ho from the University of Toronto Mississauga, shows that despite the country's multicultural ...

May 02, 2014
3 / 5 (4) 1

Can 30-second ads save newspapers?

(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.

Jun 10, 2013
4.5 / 5 (2) 1

Super Bowl advertisers go after 'second screens'

(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. ...

Feb 01, 2012
3 / 5 (1) 0

TV companies have a year to pipe down loud ads

(AP) -- Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.

Dec 15, 2011
5 / 5 (2) 8

Cablevision unveils interactive banner ads on TV

(AP) -- Cablevision Systems Corp. is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.

Sep 16, 2009
not rated yet 1

More ads coming to TV -- even to one-time havens

(AP) -- Coming soon to your TV: More advertising, in places you might not expect. The ads are showing up where people used to enjoy a break from advertising, such as video on demand and on-screen channel guides. Even TiVo, ...

Aug 02, 2009
5 / 5 (2) 4

Google runs TV ads to promote Chrome browser

Google has floated its first US television advertisements, a campaign to promote its Web browser Chrome, which has captured just a tiny share of a market dominated by Microsoft's Internet Explorer.

May 11, 2009
not rated yet 1