News tagged with tv ads

Racial bias in television ads

The first systematic study of Canadian television commercials, conducted by sociologists Shyon Baumann and Loretta Ho from the University of Toronto Mississauga, shows that despite the country's multicultural make-up, visible ...

dateMay 02, 2014 in Social Sciences
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Can 30-second ads save newspapers?

(Phys.org) —A researcher from Murdoch University's Audience Labs suggests economically pinched news outlets should take advantage of positive attitudes to online TV ads as a better way to balance the books.

dateJun 10, 2013 in Economics & Business
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Super Bowl advertisers go after 'second screens'

(AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for ...

dateFeb 01, 2012 in Business
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TV companies have a year to pipe down loud ads

(AP) -- Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.

dateDec 15, 2011 in Telecom
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