Yahoo! said Thursday it has completed a billion-dollar deal taking over the popular blogging platform Tumblr, a move aimed at bringing more youthful users into the company's orbit.
Yahoo! pressed on with its shopping spree on Thursday with the acquisition of a startup that powers games played on smartphones, tablets, consoles or personal computers.
Marissa Mayer has made her boldest move to date as chief of Yahoo! with the billion-dollar purchase of Tumblr, a popular blogging platform she vowed not to ruin after protests from youthful users.
The billion-dollar deal for Tumblr has stirred talk on the next big acquisition target in the sector, with cash-rich tech giants looking for the next potential star.
Tumblr lovers were quick to express ire in trademark sassy posts Monday after news that Yahoo! is buying the blogging platform in a $1.1 billion deal.
Yahoo! is just under two decades old and already showing signs of age. Tumblr, the cool blogging platform, represents a new generation.
Yahoo's CEO is making a $1.1 billion bet on the online blogging forum Tumblr as Marissa Mayer tries to make a former Internet icon cool again.
Yahoo!'s board has approved a deal to purchase the popular blogging platform Tumblr for $1.1 billion in cash, The Wall Street Journal reported Sunday.
Yahoo! scheduled a news conference Monday amid reports it was in talks on with the popular blogging platform Tumblr about an acquisition or strategic alliance.
The era is long gone when a romantic breakup meant ripped-up photos and burned love letters. Today, digital photos and emails can be quickly deleted but the proliferation of social media has made forgetting a bigger chore.