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Decision quicksand: Why do consumers get mired in trivial choices?

Does it matter which toothbrush or breakfast cereal you buy? A new study in the Journal of Consumer Research explains why consumers get stuck in store aisles contemplating the dizzying array of options.

Other Sciences / Social Sciences

created Mar 15, 2012 | popularity not rated yet | comments 0

CeBIT: Gadgets galore at world's top tech fair

A Shakespeare-reciting robot, the world's most merciless alarm clock and "intelligent" cocktail shakers were among the gadgets wowing visitors at the CeBIT high-tech fair on Wednesday.

Electronics / Consumer & Gadgets

created Mar 02, 2011 | popularity 5 / 5 (2) | comments 3

Solar-powered toothbrush doesn't require toothpaste

(PhysOrg.com) -- Researchers have designed a toothbrush that cleans teeth by creating a solar-powered chemical reaction in the mouth, doing away with the need for toothpaste.

Technology / Hi Tech & Innovation

created Aug 20, 2010 | popularity 4.8 / 5 (62) | comments 30 | with audio podcast weblog




Search results for toothbrush


Seeking HIV treatment clues in the neem tree

Tall, with dark-green pointy leaves, the neem tree of India is known as the "village pharmacy." As a child growing up in metropolitan New Delhi, Sonia Arora recalls on visits to rural areas seeing villagers using neem bark ...

Chemistry / Biochemistry

created Apr 23, 2012 | popularity 4.3 / 5 (3) | comments 0

From ventriloquist's dummies to turkey dinners, 3-D printing is heading home

When the ventriloquist Jeff Dunham wanted to make a new dummy for his show, he designed the character's head on his home computer and then printed it out in his workshop.

Technology / Engineering

created Apr 23, 2012 | popularity 4.7 / 5 (7) | comments 16 | with audio podcast

Space foil helping to build safer cars

A special foil sensor developed to measure the pressure on a spaceplane’s wings during reentry into Earth’s atmosphere is now helping to build safer cars.

Technology / Engineering

created Mar 19, 2012 | popularity 5 / 5 (2) | comments 0

Artificially structured metamaterials may boost wireless power transfer

Scientists calculate that a "perfect lens," a slab of artificial material engineered to focus electromagnetic fields in ways that natural materials can't, may increase the efficiency of some wireless power transfer systems.

Physics / General Physics

created Mar 13, 2012 | popularity 4.5 / 5 (8) | comments 7 | with audio podcast

Chemists reveal how algae delete unwanted 'competitors'

Every morning when the sun comes up, the ocean ground is radically cleaned. As soon as the first rays of sunlight find their way into the water, the microalgae "Nitzschia cf pellucida" start their deadly 'morning ...

Chemistry / Biochemistry

created Jan 30, 2012 | popularity 5 / 5 (1) | comments 0 | with audio podcast

Qualcomm's HaloIPT tech brings wireless charging for EVs

(PhysOrg.com) -- Qualcomm has demonstrated its new wireless power transmission system for electric vehicles (EVs) at the Consumer Electronics Show (CES). The system, including one pad for power transmitting, ...

Technology / Energy & Green Tech

created Jan 16, 2012 | popularity 4.4 / 5 (7) | comments 5 | with audio podcast report

With Kindle Fire, Amazon's digital ambitions burn

(AP) -- Amazon's unveiling of the Kindle Fire tablet computer sends a bright-hot message: The online retailer is ready to rival iPad maker Apple in an effort to be the world's top digital content provider.

Electronics / Consumer & Gadgets

created Sep 29, 2011 | popularity 5 / 5 (1) | comments 1

Wireless power could cut cord for patients with implanted heart pumps

Mechanical pumps to give failing hearts a boost were originally developed as temporary measures for patients awaiting a heart transplant. But as the technology has improved, these ventricular assist devices ...

Technology / Engineering

created Jul 12, 2011 | popularity 4.2 / 5 (5) | comments 5 | with audio podcast

Stem cells know where they want to go

Human stem cells have the ability to become any cell type in the human body, but when it comes to their destination they know where they want to go.

Biology / Cell & Microbiology

created Jul 07, 2011 | popularity 5 / 5 (1) | comments 0 | with audio podcast

Google devoted to search and staying nimble: CEO

Google executives assured investors that the Internet giant remained devoted to search and advertising while embracing risky new projects that could lead to big payoffs.

Technology / Business

created Jun 03, 2011 | popularity not rated yet | comments 0


List of search results for toothbrush