News tagged with tim cook

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Apple: watching for new directions

Apple's mystery unveiling on Tuesday is expected to be a watershed moment for the California giant—and the entire tech industry. Here are key things to watch for:

Sep 07, 2014
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Apple CEO dares to be different from Steve Jobs

"Think different" became Apple's creed during the late Steve Jobs' reign as CEO. Now, chief executive Tim Cook is embracing the idea while making decisions that would have seemed crazy to his fabled predecessor.

May 12, 2014
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Apple's Tim Cook joins Twitter

Apple chief executive Tim Cook joined Twitter on Friday, as huge crowds formed around the world to buy up the California giant's two new iPhones.

Sep 21, 2013
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