With its highly awaited product launch next week, Apple is aiming for a new "big thing" as the iconic gadget-maker finds itself under pressure over a celebrity photo theft scandal.
Apple is ramping up iCloud defenses in the aftermath of hackers swiping nude photos of celebrities from the online digital vault, the Wall Street Journal reported.
Apple shares swung higher Monday as investors remained upbeat on the US tech giant in the first day of trading after a 7-for-1 stock split.
Apple on Monday unveiled new operating software it hopes will create a seamless experience for users flitting between its coveted mobile devices and popular Macintosh computers.
"Think different" became Apple's creed during the late Steve Jobs' reign as CEO. Now, chief executive Tim Cook is embracing the idea while making decisions that would have seemed crazy to his fabled predecessor.
Activist investor Carl Icahn said Tuesday he wants Apple to launch an additional share buyback of $150 billion to help boost the company's struggling stock value.
Apple said Monday it sold a record nine million iPhones in the three days after launching two new versions of the smartphone.
Apple chief executive Tim Cook joined Twitter on Friday, as huge crowds formed around the world to buy up the California giant's two new iPhones.
A U.S. senator is asking Apple for more clarity on privacy and security concerns he has with its use of fingerprint recognition technology in the new iPhone 5S.
Apple has no intention of competing in the "junk" segment of the electronics market, chief executive Tim Cook says.