Television isn't the only way commercials will get airtime this year.
Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...
A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
The United States Supreme Court will decide whether a startup company can offer live television broadcasts over the Internet without paying fees to broadcasters.
The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.
Japanese broadcasters are refusing to air commercials for Panasonic's new "smart" television, the manufacturer said, amid speculation they feel threatened by its combined TV-Internet function.
Leading Ukrainian journalists have announced the launching of a new online television channel that will be independent of government and business interests.
More than a billion people use YouTube each month, it says, with viewing on smartphones helping drive growth.
Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.
Viacom says its net income rose sharply in its first fiscal quarter from results depressed by a large accounting charge in a year ago. But its revenue fell due to drop at its Paramount studio business and lower advertising ...