News tagged with television advertising

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Harder and harder to measure TV viewership (Update)

Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to ...

Feb 25, 2013
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Viacom adjusted profit falls in 1Q, beats Street

Viacom says its net income rose sharply in its first fiscal quarter from results depressed by a large accounting charge in a year ago. But its revenue fell due to drop at its Paramount studio business and lower advertising ...

Jan 31, 2013
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Study shows growth in second screen users (Update)

(AP)—Many U.S. viewers are becoming more active while watching television, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones ...

Dec 03, 2012
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Super PACs revealed with new app

When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance ...

Sep 05, 2012
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Modern lives in US are multi-screen: Google

Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.

Aug 29, 2012
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