A look at history often provides some context for the present and might even inform the future, so it's not surprising two Penn State faculty members' review of Cold War-era print and television advertisements about flying ...
Social Sciences
Nov 25, 2022
0
100
The neck-and-neck race for control of the U.S. Senate is particularly unwelcome news for Democrats. Not long ago, it looked as if they could maintain or even expand their slim Senate majority. Now, control of the chamber ...
Political science
Nov 8, 2022
0
1
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ...
Economics & Business
Aug 18, 2020
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2
As digital advertising takes over the world of marketing, with popular focus on everything from social media ads to search engine ads, it can be easy to forget about television. In recent years, though, the TV landscape has ...
Economics & Business
Jul 11, 2019
0
1
Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see ...
Economics & Business
Apr 3, 2019
0
3
What makes TV ads most likable? UC Davis marketing professor Prasad Naik says those that tell a story and don't make you think.
Social Sciences
Feb 4, 2019
0
3
Tech giants Facebook and Google will pay Washington state more than $450,000 to settle twin lawsuits filed by Attorney General Bob Ferguson accusing the companies of failure to abide by state laws on political advertising ...
Internet
Dec 20, 2018
0
3
Facebook on Thursday rolled out a platform for quick, immersive ads with the potential to become a tempting rival to television commercials.
Internet
Feb 25, 2016
0
10
Television isn't the only way commercials will get airtime this year.
Business
Jun 4, 2015
0
91
Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...
Economics & Business
May 14, 2015
1
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