Television isn't the only way commercials will get airtime this year.
Many television advertisers voice fears that distracted viewers—those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV - are becoming less receptive to advertisers' messages. A ...
A growing fear among television advertisers is that distracted viewers – those multitaskers using smartphones, laptops and tablets while watching TV – are becoming less susceptible to advertisers' messages.
The holy grail of creating advertising synergy across different devices has been turned on its head with new research from the Interactive Television Research Institute at Murdoch University.
White people are more likely to be represented, and in a positive light, than Blacks or Asians in Canadian television advertisements, says a new study from the University of Toronto Mississauga (UTM).
Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal of Consumer Research.
(AP)—Internet advertising hit a new high in the third quarter as marketers continued to shift money from print and broadcasting.
With the presidential election in the home stretch, voters in battleground states are being subjected to seemingly unending streams of ads. The video barrage is costing the two parties hundreds of millions of dollars—money ...
When political ads begin to flood television sets across America, many viewers reach for the remote. One recent Harvard Kennedy School (HKS) grad hopes they'll start grabbing their phones, driven not by annoyance or boredom, ...
Google on Wednesday released research showing that lives in the United States have gone multi-screen, with people bouncing between smartphones, tablets, computers and televisions.