'Do not track' browser push at odds with online advertisers
When Microsoft unveils a new version of its Web browser, users will be able to traverse the Web like always but with one significant difference: The company plans to make "do not track" the default setting.
Browser wars flare in mobile space
The browser wars are heating up again, but this time the fight is for dominance of the mobile Internet.
Facebook lets users take more data home
Facebook on Thursday began letting members of the world's leading online community take more of their pictures, posts, messages and other data home with them.
Facebook to make stock debut on NASDAQ: report
Facebook has picked the technology-heavy NASDAQ exchange for a much-anticipated stock market debut expected next month, according to unconfirmed reports Thursday.
How EU data protection law could interfere with targeted ads
The successor to the 20-year-old European data protection directive has inched closer to becoming law, having been approved by the Council of Ministers, which represents each of the 28 EU member states. This ...
New US-Spanish firm says targets rich mobile ad market
Spanish telecoms firm Telefonica and US investment giant Blackstone launched a mobile telephone advertising venture on Wednesday, challenging internet giants such as Google and Facebook in a multi-billion-dollar ...
Facebook's status among investors goes from dud to darling
Facebook Inc. has just one question for Wall Street: How do you like me now?
Internet users seeking more 'invisibility', study says
Consumer efforts to protect personal data and remain "invisible" online is leading to a "data blackhole" that could adversely impact digital advertisers, technology research firm Ovum said Wednesday.
Instagram to share data with Facebook
Facebook ads less than lucrative for many businesses
As the public joined the frenzy around Facebook Inc.'s Wall Street debut, well-connected institutional investors were hearing a more sobering message: The social network's main business, advertising, was sputtering.
Yahoo! websites to get do-not-track tool
Yahoo! on Thursday said that it will soon add a tool to its websites that allows visitors to signal that they don't want their online activity tracked for ad targeting or other ends.
Americans not fans of online targeted ads: survey
Most Americans are satisfied with their Internet search engines but they are not fans of targeted advertising, seeing it as an invasion of privacy, according to a survey published on Friday.
Privacy fears mount as ad targeting sophistication grows
In the quest for better targeted advertising, marketers are using high-tech tools that can pinpoint a person's location, demographics and habits, raising the hackles of privacy activists.