News tagged with targeted advertising

Google rolls out new privacy policy amid howls

Google rolled out a new privacy policy Thursday allowing the firm to track users across various services to develop targeted advertising, despite sharp criticism from US and European consumer advocacy groups.

dateMar 01, 2012 in Internet
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Using algorithms to make a campaign go viral

Marketers want to create buzz, but it's not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR, an ...

dateDec 14, 2015 in Computer Sciences
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