All it wanted was to capture the aftermath of Spain's annual Tomatina festival, but in the end, the Google Street View car turned out to be a ripe target for tomato throwers.
Apple said Wednesday that it is cruising streets in specially equipped cars to gather pictures and other data for its free online mapping service.
Those keen to search for Scotland's mythical Loch Ness monster can do so from anywhere in the world after Google launched a cache of underwater and surface images of the lake.
Google said Tuesday it began integrating into its online maps features from the Waze traffic app it acquired earlier this year in a deal said to be worth some $1 billion.
Google Maps on Thursday began letting soccer fans dive into World Cup venues in Brazil without having to leave home.
Facebook is in talks on a potential $1 billion deal to buy the Israel-based GPS mobile navigation app Waze, The Wall Street Journal reported.
Google on Wednesday added virtual time travel to its Internet offerings.
Cambodia's Angkor Wat has been digitally mapped for the first time, allowing people to visit the World Heritage Site from the comfort of their armchair using Google Street View.
Long before Google online mapping service cars snatched data from private wireless hotspots there was the Wall of Sheep.