Geeks who brought the Macintosh computer to life became Silicon Valley rock stars on Saturday, with people asking for autographs or photos while celebrating the Apple desktop machine's 30th birthday.
Apple strapped computing to the wrist Tuesday with Apple Watch.
Decades before changing the world with iPhones and iPads, Apple transformed home computing with the Macintosh.
Apple's mystery unveiling on Tuesday is expected to be a watershed moment for the California giant—and the entire tech industry. Here are key things to watch for:
It is a marketing strategy that few experts would recommend and even fewer companies can pull off.
(Phys.org) —Creativity and genius are commonly seen as attributes of an individual, but new research indicates the role played by the surrounding group may be just as important.
As Apple polishes its culture-changing gadgets to gleam during the holiday shopping season, pressure is growing for it to deliver the next big thing.
Microsoft CEO Satya Nadella has lured away an executive from smartphone chip maker Qualcomm to hammer out more deals that will expand the software maker's presence in the mobile device market.
Apple's stock touched a new high Wednesday, reflecting investors' renewed faith in CEO Tim Cook's ability to outwit the competition and expand the technological hit factory built by the late Steve Jobs.
A US judge ruled Wednesday that Apple violated antitrust law in a price-fixing case, saying the company "conspired to restrain trade" with publishers to boost the price of e-books.