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Apple to reveal its next big thing (Update)

Apple is poised to reveal its next big thing Tuesday in a crucial attempt to prove its technological tastemakers still have the power to mesmerize the masses.

Apple: watching for new directions

Apple's mystery unveiling on Tuesday is expected to be a watershed moment for the California giant—and the entire tech industry. Here are key things to watch for:

Apple seeks old magic with new products

With its highly awaited product launch next week, Apple is aiming for a new "big thing" as the iconic gadget-maker finds itself under pressure over a celebrity photo theft scandal.

Apple's stock bounces back to hit a new high (Update 2)

Apple's stock touched a new high Wednesday, reflecting investors' renewed faith in CEO Tim Cook's ability to outwit the competition and expand the technological hit factory built by the late Steve Jobs.

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