Study shows how, when consumers remember brands in celebrity advertisements
From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither?
TV sports plays crimefighter role
Televised sports can reduce crime. In brief, that's the conclusion of two UC Berkeley law students, based on their research exploring the relationship between major sporting events on television in Chicago and crime rates ...
Brazil's World Cup also a test bed for climate change
Beyond the spectacle of 32 nations battling for the greatest prize in football, the World Cup is also a test bed for tackling climate-damaging carbon emissions from major events.
Women appear in only five percent of sports newsprint
Women are the subject of news in sports papers in only 5.11% of the cases, sometimes alone (2.18%) and others accompanied by men (2.93%). On the other hand, men are the focus of this kind of information in ...
Facebook, Twitter brace for World Cup fever
This year's World Cup will play out on Twitter, Facebook, Instagram and messaging apps like WhatsApp just as it progresses in stadiums from Sao Paulo to Rio De Janeiro.
EA pumps passion into "FIFA 15" virtual soccer players
Electronics Arts is letting virtual soccer stars in "FIFA 15" get psyched, or angry, on field just like their real-world inspirations.
Detroit Lions help rebuild city with innovative gridiron giving, researchers say
The Detroit Lions' new model of philanthropy and community engagement may prove to be a touchdown for the city of Detroit.
Beats deal victory for stadium guerrilla marketing
When Cristiano Ronaldo arrives at the Bernabeu Stadium or Kobe Bryant at the Staples Center, chances are a pair of Beats by Dr Dre headphones are wrapped round their head.
Court to hear dispute over Internet TV broadcasts (Update)
Thirty years after failing to convince the Supreme Court of the threat posed by home video recordings, big U.S. media companies are back and now trying to rein in another technological innovation they say ...
When identity marketing backfires: Consumers don't like to be told what they like
When choosy moms choose Jif peanut butter and sports fans who call themselves sports fans subscribe to DirecTV, identity marketing is hard at work. But what happens when this type of advertising misses the mark? According ...
Study pegs fuel economy costs of common practices
People who pack their cars and drive like Clark Griswold in National Lampoon's "Vacation" pay a steep penalty when it comes to fuel economy, according to a report by the Department of Energy's Oak Ridge National Laboratory.
Review: 'Kinect Sports Rivals' a moving experience
When the Xbox One was unveiled last year, Microsoft boasted the Xbox 360 successor would feature an updated—and mandatory—version of its camera-based Kinect sensor with more accurate movement tracking ...
What does physics reveal about the sizes of sports fields?
The importance of neutrino research to physics
Neutrinos are interesting to physicists for some of the same reasons that pottery shards are interesting to archaeologists. Just as archaeologists study broken clay pieces to construct a story about the society ...