Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Twitter on Wednesday made it easier to run ad campaigns using tweeted messages in a move that promised to ramp up the company's money-making potential and prospects for a stock market debut.
Feb 20, 2013
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A new study has concluded that sports fans love to root for a hero and against a villain, but if the game is exciting, they'll enjoy it no matter who wins.
Jan 15, 2013
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Nintendo's TV-watching tool for the new Wii U game console beats my regular remote control hands down. Called TVii, the service transforms how you watch television in three key ways. It turns the touch-screen ...
Jan 02, 2013
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Pinterest is separating business accounts from personal ones, a move that could be an early step toward making money.
Nov 14, 2012
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Twitter on Thursday began letting advertisers target users with "promoted tweets" based on interests expressed at the globally popular one-to-many texting service.
Aug 30, 2012
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Major League Baseball's draft began last night. Drafting is not always a matter of taking the best player available, which is where strategy comes in. This year, add mystery as well.
Jun 06, 2012
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Rugby teams with the tallest backs, heaviest forwards, and greatest amount of collective experience are likely to be the most successful at World Cup level, reveals research published online in the British Journal of Sports Me ...
Feb 20, 2012
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Spanish researchers at Universidad Carlos III de Madrid are participating in a study that has determined that when high quality players from foreign countries are drafted to play on sports teams within a determined ...
Oct 03, 2011
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Baseball legend Connie Mack famously said pitching is 75 percent of the game. He was wrong -- a new analysis by a University of Delaware professor finds it's just 25 percent.
Sep 29, 2011
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Black and Mexican American doctors and lawyers aren't any more likely to play "high-status" sports such as golf or tennis than less educated people within their racial-ethnic groups, and more educated blacks may actually ...
Jun 02, 2011
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Two of Boston’s professional sports teams — the Celtics and the Bruins — have reached the second round of their league playoffs for the third consecutive season. We asked John Kwoka, Neal F. ...
May 04, 2011
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(PhysOrg.com) -- Sports fans beware: A close win by your favorite team is linked with loss of life for enthusiastic fans after the big game, according to a University of South Carolina study.
Apr 13, 2011
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For sports fans watching their favorite team play, the greatest enjoyment comes only with a strong dollop of fear and maybe even near-despair, a new study suggests.
Nov 16, 2009
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