When Cristiano Ronaldo arrives at the Bernabeu Stadium or Kobe Bryant at the Staples Center, chances are a pair of Beats by Dr Dre headphones are wrapped round their head.
Big game hunter: Sociologist studies the subcultures of online gaming and the nascent world of online e-sports
The crowd stands and cheers. The exhausted, triumphant winning team is handed its trophy, which the captain lifts while the rest of the players raise their arms in victory.
(Phys.org) -- Fast-growing companies in emerging markets pose a serious threat to established global firms in North America, Europe and Japan, but big corporations in the West have many advantages to help thwart the new competition, ...
The idea that footballers such as Wayne Rooney and David Beckham are male role models for young children is a myth, according to new research findings.
The loutish and drunken behaviour of some of our sporting heroes - routinely reported in the media - has little or no effect on the drinking habits of young people, new research has found.