People born in the 1940s not the spenders we thought they were

People born in the 1940s are often portrayed as having both the means and the willingness to spend money on consumption, but how do they appear in the consumption statistics? According to the Consumption Report 2009, published ...

Candy bar or healthy snack? Free choice not as free as we think

If you think choosing between a candy bar and healthy snack is totally a matter of free will, think again. A new study in the Journal of Consumer Research shows that the choices we make to indulge ourselves or exercise self-control ...

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