Online images may be turning back the clock on gender bias

A picture is worth a thousand words, as the saying goes, and research has shown that the human brain does indeed better retain information from images than from text. These days, we are taking in more visual content than ...

When SEC is challenged, CEOs notice

In 2005, Siebel Systems, Inc., a California software company, challenged an enforcement action taken by the Security and Exchange Commission (SEC) that found the business had violated the Regulation Fair Disclosure (Reg FD)—a ...

Why businesses should offer free trials to existing customers

Everybody loves freebies, whether it's a tasty treat handed out at the supermarket or a month of Netflix. These campaigns are a great way to bring attention to a new product or service, and marketers use them to target new ...

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