News tagged with social responsibility

When will a message of social responsibility backfire?

Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of the ...

dateJul 14, 2011 in Other
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The joy is in the social hunt

The popularity of social networking websites has grown dramatically in recent years. One of the most popular sites, Facebook.com, now boasts more than 350 million users worldwide. With so many people interacting with each ...

dateApr 23, 2010 in Social Sciences
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