Predicting who will experience aesthetic chills

Researchers have built a model that can predict with 73.5% accuracy when a person will experience aesthetic chills: shivers, goosebumps, or a feeling of cold down the neck or spine elicited by aesthetic stimuli, such as beautiful ...

How AI can boost service for vulnerable customers

Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research from Texas McCombs explores another ...

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