As you shop online, you may be drawn to digital ads with curvy designs without even realizing it. According to a new study from the University of South Florida, consumers click on curvy call-to-action buttons, such as "Shop ...
Social Sciences
Dec 19, 2023
0
2
Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
0
1
Nearly a decade ago, Fei Gao predicted in his research that having online shoppers pick up their purchases at a local store could help retailers head off the so-called "retail apocalypse"—the notion that online shopping ...
Economics & Business
Nov 2, 2023
0
0
A lot of dedication and effort goes into making main streets attractive. Local governments, planners, place makers, economic development managers, trade associations and retailers work hard to design, improve and revitalize ...
Social Sciences
Nov 2, 2023
0
12
Online grocery carts tend to include less variety and fewer fruits and vegetables than those in a trip to a brick-and-mortar supermarket—but online shoppers are less susceptible to unhealthy impulse buys, a new Cornell ...
Social Sciences
Oct 30, 2023
0
1
A researcher has found that—in the post-COVID era—shoppers now seek functional and transactional value, rather than fun and social interactions when visiting a shopping center.
Social Sciences
Oct 18, 2023
0
13
You'd probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more?
Social Sciences
Feb 27, 2023
0
15
Holiday shoppers are finding that discounts among some of the items on their shopping lists are a little easier to find this year due to higher inventories at retailers and a slowing demand due to inflation and certain recessionary ...
Economics & Business
Dec 16, 2022
1
28
Asking customers to support a cause when they pay for stuff can heighten their anxiety. Contrary to the common belief that shoppers feel good about making donations at checkout, we have found that there is a downside to such ...
Social Sciences
Oct 12, 2022
0
2
Not only is second-hand shopping good for the planet and your wallet, our new research finds the more style-conscious you are, the more likely you are to shop for second-hand clothes and accessories.
Social Sciences
Apr 11, 2022
0
22
