News tagged with sexual language

Does sex sell? New study shows how to make women respond to sexy ads

Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.

Other Sciences / Other

created Feb 23, 2009 | popularity 3.7 / 5 (6) | comments 0