Yahoo will try to harvest revenue from mobile applications outside its own crop of services as CEO Marissa Mayer scours the digital landscape for more growth opportunities.
Buying keywords of a popular competitors' brand names on search engines such as Google and Bing can backfire according to a new study in the Articles in Advance section of Marketing Science, a journal of the Institute for ...
Yahoo is cribbing from Yelp's online reviews of local merchants to soup up its search engine.
(AP)—An emotional advertisement for Google's search engine has become a hit in India and Pakistan by surprisingly invoking a searing and traumatic period in the shared history of the South Asian archrivals. Officially debuting ...
Google confirmed it is dabbling with putting large ads atop search results for brand names in a move seen by some as breaking an old promise.
Google wants your permission to use your name, photo and product reviews in ads that it sells to businesses.
Global spending on mobile Internet ads surged 82.8 percent to $8.9 billion in 2012, an industry survey showed Tuesday.
A US consumer watchdog agency told Internet search engines Tuesday to ensure they differentiate between search results and paid advertising, to steer clear of "deceptive" practices.
Microsoft has extended a guarantee that provides Yahoo with financial protection as part of the two companies' Internet search partnership.
Seeking fairness in ads: Researcher outlines how 'bias score' could be calculated in online delivery
To Internet users, they're an often-ignored nuisance. But to Google, online ads are both big business and a showcase for some serious mathematics. The determination of which ad ultimately shows up on your computer screen ...