Developing more sustainable and recyclable polyurethane foams

A team of researchers from the Center for Education and Research on Macromolecules (CERM) at the University of Liège (Belgium) has developed an innovative process that rethinks the manufacturing of polyurethane (PU) foams ...

The missing link of experience cocreation in shared coupons

Researchers from Lehigh University, University of Hong Kong, and Shanghai Jiao Tong University published a new paper in the Journal of Marketing that proposes experience cocreation as a novel strategy to transform shared ...

page 3 from 37