If you're on a diet, just skipping dessert can seem like a huge accomplishment, leading you to think you're well on your way to losing weight. According to a new study in the Journal of Consumer Research, consumers tend to ...
Fuel prices may be at historic lows at the moment but when they rise again, what is the best strategy to save money at the bowser?
In a materialistic culture, saving money is a challenge many of us face long before our retirement years. While many people think education, upbringing, and self-control are major contributors to a person's savings habits, ...
A statistical analysis of the gift "fulfillments" at several hundred online wedding gift registries suggests that wedding guests are caught between a rock and a hard place when it comes to buying an appropriate gift for the ...
Apple becomes the focus of the technology universe Wednesday as the world awaits a new iPhone with a big, beautiful touchscreen and connectivity to blazingly fast telecom networks.
Saving money was never on Dennis Kaech's mind when he built his Olympia, Wash., home. But saving energy was.
Consumers are more likely to pursue goals when they are ambitious yet flexible, according to a new study in the Journal of Consumer Research.
New research by The University of Nottingham and energy company E.ON could help people to save money on their energy bills by identifying which of their household electrical appliances are using the most power.
It looks like a tough sell for the online daily deals sector.
A new study in the Journal of Consumer Research reveals a strange facet of consumer behavior: people behave differently when they encounter companies' brands than they do when they encounter their slogans.