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Promoting cigarette brands in TV shows yields unexpected results

New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...

Social media boycott of Goya Foods did not harm sales

Calls for a boycott of Goya Foods products in 2020 actually caused the company's nationwide sales to rise for a few weeks before subsiding to previous levels, according to new Cornell research.

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