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Study finds paid search ads don't always pay off

Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley's Haas School of Business compared whether ...

dateJan 22, 2014 in Internet
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News Corp fiscal 2Q earns top expectations

News Corp., the publishing company controlled by Rupert Murdoch, reported second-quarter earnings that exceeded Wall Street forecasts while revenue declined as expected, reflecting slower advertising sales.

dateFeb 06, 2014 in Business
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