Researchers from the University of Amsterdam and Tilburg University published a new paper in the Journal of Marketing that assesses Retailer-Themed Super Saver Events and the effects they have on consumers.
Economics & Business
Jan 9, 2020
0
2
The timing of Giving Tuesday, coined "a global generosity movement," is ideal. Monday having already been claimed (by online retailers, in the form of Cyber Monday), the Tuesday after Thanksgiving is the closest charitable ...
Social Sciences
Dec 4, 2019
0
3
This year has been challenging for retailers, to put it mildly. According to the British Retail Consortium, sales were down 1.3% year on year in September, the most recent month available, and the worst since the consortium's ...
Economics & Business
Nov 29, 2019
1
7
The retail bonanza set to begin today, Black Friday, is expected to see more than half of shoppers buying electronic goods and almost a third purchasing clothes.
Environment
Nov 29, 2019
0
15
New research published in an upcoming edition of the INFORMS journal Management Science finds that an online retailer's delivery strategy is imperative to that retailer's success and can be a determinant factor as to whether ...
Economics & Business
Oct 15, 2019
0
2
Shoppers who win retail discounts through scratch-off tickets or other games of chance are more likely to make a purchase, and spend more money, than customers offered standard discounts that apply to everyone, according ...
Economics & Business
Oct 3, 2019
0
13
Researchers from the University of San Diego and University of Arizona published a new paper in the Journal of Marketing, which examines the rise of deal collectives that exploit ill-designed deals that give away more than ...
Economics & Business
Oct 1, 2019
0
7
To lure customers, online retailer Alibaba often targeted existing customers when marketing resources were limited. Then along came a research project with a novel question: What if you pursued prospective customers, and ...
Economics & Business
Sep 17, 2019
1
6
A hard-hitting new report calls on action to stem the rising number of crimes against shop workers, which has hit a five-year high, and highlights workers suffering with post-traumatic stress disorder, more commonly seen ...
Social Sciences
Sep 10, 2019
4
13
Researchers from BYU and the Netherlands' Delft University of Technology may have figured out the secret to get people to buy more fresh produce: dress veggies up in black.
Social Sciences
Jul 16, 2019
0
5
