Benefits messaging boosts consumer plant purchasing

A deeper understanding of the relationship between plant benefits, consumer perceptions, and demographic differences is important when shaping marketing strategies for communicating the benefits of plants. In the ornamental ...

How stock market inefficiencies can affect the real economy

Mutual fund investors are known to be vulnerable to fluctuating market conditions. What is less well understood is how corporate managers are affected by waves of investor optimism. A researcher has published a study in the ...

Research shows investors take stock of Super Bowl advertisers

Not all of the 100 million U.S. viewers who tune in Sunday to the 55th Super Bowl will focus solely on the game. Some will watch for the commercials, a Super Bowl of their own in creativity, celebrity cameos and expense.

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