Online retailers have every reason to be concerned about negative reviews, as they severely reduce the appeal of a product. An extensive study by Marton Varga of Bocconi's Department of Marketing and Paulo Albuquerque (INSEAD), ...
Social Sciences
Dec 13, 2023
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1
Most consumers want to make food purchases that are smart for their wallets, their health and the environment. And while switching to a vegetarian or vegan diet can lower one's impact on greenhouse gas emissions, it may not ...
Environment
Nov 3, 2021
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109
Researchers from Colorado State University, Amazon, and Dartmouth College published a new paper in the Journal of Marketing that examines the role of physical stores for selling "deep" products.
Economics & Business
Jun 18, 2021
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2
Researchers from the University of Virginia and Crimson Capital published a new paper in the Journal of Marketing that examines information channel usage patterns across customer journeys.
Economics & Business
Mar 27, 2020
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15
Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don't have the advantage of face-to-face communication that brick-and-mortar stores do. New research ...
Economics & Business
Jan 8, 2020
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1
Microsoft has announced that it will close the books category of its digital store. While other software and apps will still be available via the virtual shop front, and on purchasers' consoles and devices, the closure of ...
Consumer & Gadgets
Apr 8, 2019
1
12
Modern retailing is a highly competitive business with a large economic footprint. A key competitive advantage for retailers is the ability to identify and use the factors that provide customer satisfaction and loyalty when ...
Economics & Business
Mar 12, 2019
0
3
Consumers are becoming increasingly interested in the environmental management practices of the firms they have relationships with and buy products from. Several studies have shown that customers are willing to pay premium ...
Economics & Business
Oct 26, 2016
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4
Positive customer feedback, to say nothing of positive sales, is always a good sign of a new product's potential success, right? Not necessarily, says a new study in the Journal of Marketing Research. According to the study, ...
Social Sciences
Jun 23, 2015
0
6
Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers ...
Social Sciences
Jan 21, 2015
0
12
