Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science, which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales ...
Economics & Business
Sep 3, 2019
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4
Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the ...
Economics & Business
Jul 30, 2019
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48
Microsoft has announced that it will close the books category of its digital store. While other software and apps will still be available via the virtual shop front, and on purchasers' consoles and devices, the closure of ...
Consumer & Gadgets
Apr 8, 2019
1
12
McDonald's plans to adopt artificial intelligence into its drive through operations could present the fast food giant with significant challenges, Cass Business School academics have warned.
Business
Apr 4, 2019
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13
Taiwan's new StarLux Airlines signed a deal on Tuesday worth up to $6 billion for 17 Airbus A350 XWB aircraft in one of the island's biggest single commercial plane purchases.
Business
Mar 19, 2019
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7
Modern retailing is a highly competitive business with a large economic footprint. A key competitive advantage for retailers is the ability to identify and use the factors that provide customer satisfaction and loyalty when ...
Economics & Business
Mar 12, 2019
0
3
When Amazon launched its Alexa virtual assistant in 2014, it probably didn't think that a bird would expose a potentially significant legal issue with the device. But an African grey parrot named Rocco, living in Blewbury, ...
Consumer & Gadgets
Jan 11, 2019
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52
A recent study led by researchers at UConn suggests that if Americans directed their food purchases away from meats and other animal proteins, they could help reduce greenhouse gas emissions.
Environment
Jan 4, 2019
4
26
Just in time for the holidays, Apple added a new gifting option that will allow you to give the gift of in-app purchases to your friends and family.
Consumer & Gadgets
Dec 24, 2018
0
6
Black Friday is upon us, once again. The annual ritual of deals kick starts the Christmas shopping period. Retailers hope to clear old stock to make way for new lines, especially produced to take advantage of Christmas spending, ...
Economics & Business
Nov 22, 2018
0
26
