According to new research, wine promoters may want to spend more money on brochures and flyers and less money on wine tastings as they market to novice wine drinkers. A recent study published in Cornell Hospitality Quarterly (a SAG ...
Nov 22, 2011
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Despite recent news reports questioning the long-term viability of daily deal companies, a new study from researchers at Rice University and Cornell University shows that the companies are more popular than ever among consumers.
Sep 14, 2011
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Twitter said Thursday that it will begin placing advertisements known as "Promoted Tweets" in the timelines of users who follow a particular brand or company.
Jul 28, 2011
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In the first-of-its-kind analysis of Groupon's impact on a startup company, a new Rice University study found that the daily deal promotion was beneficial even though it had no material impact on the company's profits when ...
May 06, 2011
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Do you see what your child sees? Roswell Park Cancer Institute (RPCI) scientists have analyzed the impact of tobacco advertising in stores. Researchers found that adults and young people believe that tobacco promotions influence ...
Mar 24, 2011
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A Cardiff University study has established a link between pub violence and happy hour-style drinking promotions.
Mar 04, 2011
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Think twice before you bust open that bag of chips-you could be eating more trans fat than you think, thanks to a loophole in FDA food labeling laws.
Feb 15, 2011
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Women who demonstrate stereotypical masculine traits should be mindful of their behavior if they want to get ahead in the workplace. That is the finding of researchers at George Mason University and Stanford University who ...
Jan 27, 2011
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(PhysOrg.com) -- Scrolling through Facebook or mingling at a party, you might get the impression that other people's lives are full of job promotions, exotic travel and successful relationships. We don't often ...
Dec 23, 2010
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Researchers at The Wistar Institute announce the release of an online tool that will help scientists find "gene promoters"—regions along a DNA strand that tell a cell's transcription machinery where to start reading ...
Dec 22, 2010
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A study of how medical students evaluate their professors is illustrating the critical importance of making a good first impression.
Dec 10, 2010
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Women are much more likely to be persuaded to either eat healthily or undertake dangerous dieting by other women, not men, according to new ANU research.
Nov 18, 2010
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Drop that doughnut. In a study called "Good to Go," funded by a nearly $3.4 million grant from the National Cancer Institute, health researchers at Brown University will test whether setting up a low-priced, fresh produce ...
Nov 04, 2010
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Pharmaceutical promotion may cause doctors to prescribe more expensively, less appropriately and more often, according to a new study co-authored by York University professor Joel Lexchin.
Oct 19, 2010
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Social promotions such as those offered by deal-of-the-day website Groupon are wildly popular with shoppers, but they might not be as big a hit for businesses, according to a recent study by Rice University's Jesse H. Jones ...
Sep 29, 2010
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