Buying high vs. bargain hunting

Purchasing and pricing has always been a dance between buyers and sellers. Before deciding to make a purchase, buyers spend varying amounts of time and effort searching for price information. These searches can and do affect ...

Alliterative product promotions pique purchasers

New research shows that promotional messages that use alliteration - the phonetic overlap of the beginnings of words - hold a greater appeal for consumers than non-alliterative messages, even accounting for cost differences.

Genetic manipulation for algal biofuel production

Studies of the genes involved in oil synthesis in microalgae allow scientists to use a gene promoter to increase algal production of triacylglycerols, which in turn enhances potential biofuel yields

New technique helps uncover useful functions in microbial genomes

A team of University of Delaware researchers is opening wider the door for those who study the vast world of microbes. A paper published in Nature Communications on May 6 describes a new technique they developed for examining ...

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