News tagged with product placements

Consumer groups claim YouTube kids app 'deceptive'

A coalition of consumer and child advocacy groups asked US regulators Tuesday to investigate Google's new YouTube app for children, claiming it inappropriately delivers too much advertising to young viewers.

dateApr 07, 2015 in Internet
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Want brand loyalty? Scare your customers

Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC's Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer ...

dateFeb 06, 2014 in Social Sciences
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