The power of empathy in product development
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women?
What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women?
Social Sciences
May 28, 2019
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We've picked all the low hanging fruit when it comes to new ideas, and the world is set for more parsimonious times. This is the idea put forward in a recent research paper by Nicholas Bloom, John Van Reenen and their co-authors.
Social Sciences
Nov 23, 2017
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Reddit launched a crowdfunding tool Wednesday that gives users of the popular online forum a tailor-made alternative to Kickstarter and Indiegogo.
Internet
Oct 30, 2014
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(AP)—Palestinians are turning to their fledgling high-tech sector as they lay the groundwork for a future state, saying the unique hardships of life in the West Bank have fostered a creative spirit conducive to the world ...
Other
Apr 17, 2013
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Decisions concerning innovations in the early stages of product development arise mostly from intuition. Olli Hyppänen has studied development work in strongly innovative ICT companies in his doctoral dissertation for the ...
Economics & Business
Mar 18, 2013
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(Phys.org)—In today's global marketplace, a growing number of organizations are attempting to gain an edge over their competitors through "crowdsourcing"—the use of large groups of individuals to perform tasks commonly ...
Computer Sciences
Nov 28, 2012
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Exclusive licensing deals are a two-way safety net that fosters cooperation as new product ideas weave their way toward the marketplace, according to new research led by a University of Illinois business strategy expert.
Economics & Business
Apr 14, 2010
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The business culture that companies emphasize has an effect on new product ideas that bubble back up from the workforce, a University of Illinois marketing study found.
Economics & Business
Feb 22, 2010
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