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News tagged with product brands
Security blankets: Materialism and death anxiety lead to brand loyalty
Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the Journal of Consumer Research.
Jan 26, 2009 |
3.5 / 5 (6) |
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Fei-Chang or Pepsi Cola? What makes consumers choose local brands over global ones?
Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand ...
Other Sciences / Social Sciences
Mar 31, 2009 |
4 / 5 (1) |
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