News tagged with proceedings of the national academy of sciences

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The power of packaging in consumer choices

When it comes to deciding what food to eat, one might expect that people's choices will be driven by past experience and personal preference, but how does the general appearance of the package impact buying decisions of consumers?

dateJan 07, 2014 in Social Sciences
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Hummingbird's hover surprisingly easy to hack

Hummingbirds' remarkable ability to hover in place is highly contingent on the tiny bird having a completely stationary visual field, according to University of British Columbia research published in the Proceedings of the ...

dateDec 08, 2014 in Plants & Animals
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