Where does a practical car like the Toyota Prius go to reinvent itself? The same place many people go to let loose and have fun: Las Vegas.
The rollout of Toyota's new Prius comes at an inauspicious time for gas-sipping vehicles.
Against the team of hackers, the poor car stood no chance. Meticulously overwhelming its computer networks, the hackers showed that—given time—they would be able to pop the trunk and start the windshield wipers, cut the ...
Toyota is lowering the price of the Prius plug-in hybrid.
Toyota chairman Takeshi Uchiyamada challenged automakers Monday to step up sales of hybrids in the United States, calling them "a long bridge" into future vehicles.
Judging by the slew of electric and hybrid vehicles being rolled out at the Frankfurt Auto Show, it might seem carmakers are tapping a large and eager market.
Toyota, Ford, Nissan, Chrysler and General Motors all posted double-digit U.S. sales gains last month as people snapped up pickup trucks and small cars to lead the industry toward its best month in six years.
Toyota has two important vehicles coming in 2015: the next-generation Prius hybrid and the company's first hydrogen fuel cell car.
Japanese automaker Toyota has decided to join German rival Daimler in boycotting a new air-conditioning coolant deemed more environment-friendly in Europe, Toyota's German unit told AFP on Friday.
Toyota will not relinquish the Camry's spot as America's most popular car this year, a top executive told industry analysts on Tuesday.