News tagged with print ads
INFLUENCE GAME: Online companies win piracy fight
(AP) -- Outspent but hardly outgunned, online and high-tech companies triggered an avalanche of Internet clicks to force Congress to shelve legislation that would curb online piracy. They outmaneuvered the ...
Jan 22, 2012 |
4.3 / 5 (6) |
3
How does context affect consumer judgment?
Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positively or neg ...
Other Sciences / Social Sciences
Mar 22, 2010 |
5 / 5 (2) |
0
New revenue model elusive for US papers: study
US newspapers are searching for a new revenue model in an era of falling circulation, declining print advertising dollars and free online competition.
Mar 05, 2012 |
3 / 5 (1) |
13
Publishers see signs the iPad can restore ad money
(AP) -- Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.
Jun 03, 2010 |
1 / 5 (2) |
0
Newsday to charge online fees for non-subscribers
(AP) -- Newsday will start charging some readers $5 per week for access to its Web site beginning next Wednesday, a move many newspapers have been contemplating but few have yet to try for fear of driving readers away.
Oct 22, 2009 |
1 / 5 (1) |
0
Newspaper ads sag to a 25-year low in 2010
(AP) -- Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.
Mar 15, 2011 |
1 / 5 (1) |
0
