News tagged with print ads

US newspaper ad revenue down 7.3% in 2011

US newspaper advertising revenue fell 7.3 percent last year to $23.94 billion, according to figures released Thursday by the Newspaper Association of American, continuing a six-year slide.

Mar 16, 2012
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INFLUENCE GAME: Online companies win piracy fight

(AP) -- Outspent but hardly outgunned, online and high-tech companies triggered an avalanche of Internet clicks to force Congress to shelve legislation that would curb online piracy. They outmaneuvered the ...

Jan 22, 2012
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Newspaper ads sag to a 25-year low in 2010

(AP) -- Newspaper advertising in the U.S. has sunk to a 25-year low as marketing budgets followed readers to the Internet, where advertising is far cheaper than what publishers have been able to command in print.

Mar 15, 2011
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Publishers see signs the iPad can restore ad money

(AP) -- Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.

Jun 03, 2010
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How does context affect consumer judgment?

Research into why people look favorably on a product shows that—as in real life—everything is relative. According to a new study in the Journal of Consumer Research, what we think of a product or brand, or how positi ...

Mar 22, 2010
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Newsday to charge online fees for non-subscribers

(AP) -- Newsday will start charging some readers $5 per week for access to its Web site beginning next Wednesday, a move many newspapers have been contemplating but few have yet to try for fear of driving readers away.

Oct 22, 2009
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Google to expand TV ad service to online video

Internet giant Google is testing a new service that would expand its television-ad brokering business to YouTube and video on other websites, The Wall Street Journal reported on Friday.

Mar 27, 2009
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Hearst hopes Web-only Seattle P-I will turn profit

(AP) -- When the Seattle Post-Intelligencer transforms into an Internet-only operation Wednesday, it will try to do something it failed to accomplish for years as a traditional newspaper: make money.

Mar 16, 2009
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