With the first round of presidential primary debates just two weeks away, a new study analyzes their historic effectiveness on shifting public perception of a candidate.
As the 2016 presidential race comes into view, social media app-of-the-moment Meerkat offers American candidates a promising but perhaps risky way to reach out to the masses.
How exactly does Twitter, with its 241 million users tweeting out 500 million messages daily, shape public opinion?
Overweight political candidates tend to receive fewer votes than their thinner opponents, finds a new study co-authored by a Michigan State University weight bias expert.
When you vote in an election, your choice is surely not influenced by anything as superficial as a candidate's looks, right?
At least when it comes to female politicians, perhaps you can judge a book by its cover, suggest two UCLA researchers who looked at facial features and political stances in the U.S. House of Representatives.
Voting behavior cannot be predicted by one or two genes as previous researchers have claimed, according to Evan Charney, a Duke University professor of public policy and political science.
Hitting the "Like" button on Facebook is an element of free speech protected by the US constitution, a federal court ruled Wednesday, in a case closely watched by employment lawyers.
The looks of political candidates are a key factor influencing voters, a phenomenon identified by a number of scholars in recent years. Now, a new study by MIT political scientists adds to this body of research by detailing ...
Twitter released a study Wednesday showing its paid messages pay off for political candidates, not only in garnering attention but in driving campaign contributions.