When Facebook users see favorable comments on the social media site about a political candidate, those opinions positively influence their own views of the politician, while unfavorable comments have a negative effect, according ...
From Beats headphones' rise to prominence or a political candidate's surge in the polls to how ants and bees select a new nest site, decisions emerging from groups frequently occur without a leader.
Think of it as tweeting for dollars.
Are black voters more likely to vote for black candidates, regardless of political party affiliation?
When political candidates give a speech or debate an opponent, it's not just what they say that matters—it's also how they say it.
Two new studies show that the tone of a candidate's voice can influence whether he or she wins office.
With the first round of presidential primary debates just two weeks away, a new study analyzes their historic effectiveness on shifting public perception of a candidate.
As the 2016 presidential race comes into view, social media app-of-the-moment Meerkat offers American candidates a promising but perhaps risky way to reach out to the masses.
Overweight political candidates tend to receive fewer votes than their thinner opponents, finds a new study co-authored by a Michigan State University weight bias expert.
How exactly does Twitter, with its 241 million users tweeting out 500 million messages daily, shape public opinion?