Related topics: placebo

To appreciate its power, think of design as a drug

The search for some concoction or contraption to improve our performance at work is nothing new. Lawyers, bankers and other professionals have famously used performance-enhancing drugs to gain a competitive advantage.

Why expensive wine appears to taste better

Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists from the INSEAD Business School and the University of Bonn have discovered that ...

Can performance brands cause a placebo effect?

From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...

Countering the caregiver placebo effect

How do you know that your pet is benefiting from its pain medication? A new clinical trial design from North Carolina State University researchers could help overcome pet owners' unconscious observation bias and determine ...

New insights into placebo effect

(Phys.org)—Mathematical models developed by scientists at the University of Bristol are providing new insights into why the placebo effect exists and when it should occur. Their research is published today in the journal ...