News tagged with personality traits

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On the face of it, voting's superficial

Are voters truly sophisticated and rational decision makers? Apparently not. Their choices are heavily influenced by superficial, nonverbal cues, such as politicians' appearance, according to Christopher Olivola from University ...

dateJun 15, 2010 in Social Sciences
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Are you big pharma's new target market?

By 2018, it is estimated that the global pharmaceutical market will be worth more than $1.3 trillion USD. To corner their share of profits, established drug companies have to fight fierce competition from generic products, ...

dateFeb 04, 2014 in Social Sciences
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