Chimpanzees have five universal personality dimensions

While psychologists have long debated the core personality dimensions that define humanity, primate researchers have been working to uncover the defining personality traits for humankind's closest living relative, the chimpanzee. ...

Are you big pharma's new target market?

By 2018, it is estimated that the global pharmaceutical market will be worth more than $1.3 trillion USD. To corner their share of profits, established drug companies have to fight fierce competition from generic products, ...

Personality test finds some mouse lemurs shy, others bold

Anyone who has ever owned a pet will tell you that it has a unique personality. Yet only in the last 10 years has the study of animal personality started to gain ground with behavioral ecologists, said Jennifer Verdolin of ...

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