Product promotion: When do emotional appeals trump celebrity spokespeople?
Emotional appeals could be more effective than celebrities when promoting products related to a consumer's identity, according to a new study in the Journal of Consumer Research.
US Energy Department was hacking victim
The US Department of Energy on Monday confirmed it was the target of a cyber attack in January, which stole employee and contractor data, but said no classified data was compromised.
Consumers develop complex relationships with celebrities to construct identity, new study shows
(Phys.org)—Marketers and advertisers know celebrities influence consumers' purchasing decisions, but a new study by a marketing researcher at the University of Arkansas and her colleague in the United Kingdom ...
Bringing style home
Does the ideal ratio of couch to rug size keep you up at night? Are the exposed wires of your stereo causing you angst? Is that crocheted toilet paper cover kitschy enough to be cool? If you wonder, then you are not alone.
Making allowances for job seekers on Facebook
Your inappropriate Facebook profile, posts and photos could lose you your next job, according to an in-depth study of employers from six different industries. The conclusion of a paper to be published in the International Jo ...
NIST releases second draft of federal ID credential security standard for comment
The National Institute of Standards and Technology (NIST) has released the second-round draft version of its updated security standard for identity credentials in the Personal Identity Verification cards (PIV ...
Mind reading machines on their way: IBM
Century-old technology colossus IBM depicted a near future in which machines read minds and recognize who they are dealing with.
Scientist-novelist back with second book at cell biology meeting
It's about living in two worlds times two, says Steve Caplan, the Israeli-born but American-now, scientist-novelist at the University of Nebraska Medical Center in Omaha. Caplan who has just published his second novel. "Welcome ...
The high price of data breaches
As consumers, we transmit valuable personal information to the companies with which we do business. In doing so, we trust that information will remain secure. Over the past year, however, we have learned of a number of instances ...
Probing Question: How do schizophrenia and DID differ?
"What will I have for dinner? Is it going to rain later? I wonder what she meant by that."
Survey says: Genetics affect whether we're willing to take surveys
A new study from North Carolina State University shows that genetics play a key factor in whether someone is willing to take a survey.
UK survey reveals identity theft fears
Researchers from the Information Security Group (ISG) at Royal Holloway, University of London worked together with UK online to conduct a survey of privacy attitudes and behaviours. Focusing on our concerns ...
Emotions an overlooked key to whistle-blowing, study says
A gut-level connection with workers may be the key to encouraging whistle-blowing that could chip away at an estimated $652 billion lost to fraud annually by U.S. businesses, an ongoing University of Illinois study suggests.
What's eating the breadwinners?
Control, independence, ambition, pressure, worry, guilt and resentment are all experienced by female breadwinners, according to Dr. Rebecca Meisenbach from the University of Missouri in Columbia, USA. Dr. Meisenbach explored ...